Lintas Live (formerly known as GolinOpinion) has won the PR mandate of Allied Blenders and Distillers (ABD).
The agency will be responsible for developing the brand's PR communication strategy and its brand portfolio, which will include PR content creation and corporate reputation building.
The business which was won through a multi-agency pitch will be led through the agency's Mumbai office.
Anupam Bokey, chief marketing officer, Allied Blenders and Distillers, said, “As we embark on a journey of reinvention and transformation we were looking to partner with a modern, forward-thinking agency that understood our vision and demonstrated standout capability of execution backed by strategy. This is where the Lintas Live team stood out on every parameter and in addition showed immense passion, which helped us close on this partnership decision.”
Ameer Ismail, president, Lintas Live said, “Allied Blenders and Distillers is one of India’s top alco-bev companies with powerhouse brands like Officer’s Choice and Sterling Reserve that have achieved great success and scale. This is an exciting time to partner with an excellent management team focused on a dynamic and audacious vision for the company and its brands. We intend to deploy our Lintas Live values of disruptive thinking and innovative and engaging storytelling, to reach new heights of success for ABD.”