Campaign India Team
Feb 08, 2021

Lintas Live to handle PR duties for Allied Blenders and Distillers

Agency won the account following a multi-agency pitch

Lintas Live to handle PR duties for Allied Blenders and Distillers
Lintas Live (formerly known as GolinOpinion) has won the PR mandate of Allied Blenders and Distillers (ABD). 
 
The agency will be responsible for developing the brand's PR communication strategy and its brand portfolio, which will include PR content creation and corporate reputation building.
 
The business which was won through a multi-agency pitch will be led through the agency's Mumbai office. 
 
Anupam Bokey, chief marketing officer, Allied Blenders and Distillers, said, “As we embark on a journey of reinvention and transformation we were looking to partner with a modern, forward-thinking agency that understood our vision and demonstrated standout capability of execution backed by strategy. This is where the Lintas Live team stood out on every parameter and in addition showed immense passion, which helped us close on this partnership decision.” 
 
Ameer Ismail, president, Lintas Live said, “Allied Blenders and Distillers is one of India’s top alco-bev companies with powerhouse brands like Officer’s Choice and Sterling Reserve that have achieved great success and scale. This is an exciting time to partner with an excellent management team focused on a dynamic and audacious vision for the company and its brands. We intend to deploy our Lintas Live values of disruptive thinking and innovative and engaging storytelling, to reach new heights of success for ABD.” 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Apple is the world's first $1 trillion brand: Kantar

Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.

3 hours ago

Why Cannes Lions is taking sport seriously

Since its launch in 2021, the sports category at Cannes Lions has evolved to reflect a wider shift in marketing and culture, says the Entertainment Lions for Sport jury president and Fuse chief executive.

3 hours ago

Mira Kapoor seeks to spark honest conversations for ...

She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.

9 hours ago

Grey global COO and international president Nirvik ...

Sarah Trombetta, currently WPP's AMEA chief client officer for P&G has been appointed APAC CEO, which includes oversight of India.