LinEngage, Mullen Lowe’s experiential marketing division, has appointed of Sriharsh Grandhe (Harsh) as executive vice president. He will be based in Mumbai and report to Vikas Mehta, CMO, president – group marketing services, Mullen Lowe Lintas Group. Grandhe replaces Indraneel Ghosh.
Grandhe joins from WPP’s Possible Worldwide (Singapore) where he was engagement director. At LinEngage, he will be responsible for ‘evangelising the experiential marketing practice for the group and further expand the portfolio’.
Mehta said, “Our ambition for LinEngage is to make consumer engagement an essential part of a brand’s narrative. A lot more innovation is possible in the area of creating meaningful consumer experiences. Under Harsh’s leadership, we are keen to make strides in strengthening this practice in an industry that’s largely driven by tactical activations.”
Grandhe added, “The strong lineage of Mullen Lowe Lintas Group is no secret. India is at an exciting phase of development and the agency is experiencing both momentum and growth. LinEngage is in a sweet spot right now with only one direction to go – upwards”
In the past, he has worked with Wipro, Tata Infomedia, iContract, Rediffusion Y&R and J. Walter Thompson.