Campaign India Team
Apr 26, 2024

LIC issues public caution notice against fraudulent advertising

The notice also warned the Corporation has not authorised any person or entity outside its official channels to use the name or image of any of its officials, or display brand logos for advertising purposes.

Photo: Shutterstock
Photo: Shutterstock

The Life Insurance Corporation (LIC) in India has issued a public caution notice across their social media channels, alerting consumers about fraudulent advertisements on various platforms.

These ads misuse the images of the company's current and former senior officials, as well as its brand name and logo, without permission. The notice urges policyholders, stakeholders, and the general public to exercise caution and verify the authenticity of any advertisements featuring LIC's brandelements or claims purportedly linked to the company.

 

 

The notice also advises that any suspicious advertising or misuse of LIC's brand assets should be immediately reported to their official social media channels.

LIC has also stated they're committed to taking legal action against the perpetrators of these deceptive advertisements.

"We are taking this matter seriously and will pursue appropriate legal action against those found engaging in fraudulent activities using our brand without authorization," the notice stated.

Source:
Campaign India

Related Articles

Just Published

1 day ago

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

1 day ago

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

1 day ago

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.