LG rolls out new campaign to promote Cookie PEP phones

LG has unveiled its latest campaign for its Cookie PEP range of cell phones, featuring its three brand ambassadors, Genelia D'Souza, John Abraham and Abhay Deol. The campaign has been conceptualised by Rediffusion Y&R.The campaign broke with three teasers that captured the quirks and personalities of each of the celebrities. John’s teaser showed him playfully flirting with a couple of pretty girls. Abhay’s teaser focused on his love for clothes and his compulsion to look stylish.