Campaign India Team
Jun 25, 2020

Max Life highlights trust factor with Abhay Deol

Watch the film conceptualised by L&K Saatchi & Saatchi here

Max Life Insurance Company has rolled out a film titled 'Bharose Ka Number' through which it looks to highlight its performance in claims paid ratio over the last five years. 
Conceptualised by L&K Saatchi & Saatchi, the film features actor Abhay Deol. It shows how Deol's son emulates him as he trusts him blindly. The voice over compares Max Life's relationship of trust with its customers similarly.
Aalok Bhan, director and chief marketing officer, Max Life, said, “Claims and life insurance can sometimes be difficult to comprehend, but we believe this to be the most apt time to make the two topics relatable and relevant for our customers as financial protection is paramount in our current reality. Delivering the same message in a lighthearted father-son banter through the means of our newly launched TVC, we wish to create greater customer awareness of the importance of claims paid ratio that one must trust when buying a life insurance policy. At Max Life, our claims paid ratio or 'bharose ka number' is the ultimate hallmark of our credibility and trust, and reflects our promise to our customers, reassuring them of the kind of security they can expect should an eventuality arise."
Rohit Malkani, national executive creative director, L&K Saatchi & Saatchi, said, "'The ‘bharose ka number’ project as it has come to be known, is our very first project with Max Life. The entire process from pitch to execution, was done on video calls, con-calls and online groups. It’s been an exhausting but fabulous collaborative experience with a marketing team that has backed us to the hilt." 
Campaign India

Related Articles

Just Published

21 hours ago

BQ Prime merges with NDTV Profit

Aims to break the business news clutter through this consolidation by providing insights and actionable financial advice at scale for its audiences

1 day ago

Step beyond tokenism when advertising for people ...

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

1 day ago

HDFC grants Kapil Sharma, Tiger Shroff, and ...

Watch the films conceptualised by Wondrlab here

1 day ago

Agency of the Year 2023 winners: Asia-Pacific/Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards