Said Sudhin Mathur, business group marketing head, Mobile Communications, LGEIL, “We are extremely happy and proud to associate with India’s leading youth icons, John Abraham, Genelia D’Souza and Abhay Deol. Having established ourselves in the field of innovation and design, LG Mobiles is now poised to scale new heights. Hereon we have embarked to radically refresh the brand to become a funloving, free spirited brand with support of quality, innovation, style and excellence in performance and our brand ambassadors’ embody the same. LG Mobiles will now deliver energized experiences in an unordinary way. As part of our overall strategy, to reposition LG Mobiles as a youthful brand the brand ambassadors’ will help us relating with our consumers”
LG has planned a multi-media campaign covering television, radio, outdoor, cinema and internet which will be supplemented by print ads released during strategic periods.