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LG Electronics India has rolled out a campaign to create awareness about the sales promotion activity it has launched for ICC World Cup Twenty20. An official sponsor for the World Cup to be held in London, LG is offering its consumers a chance to win a trip to London.Watch the TVC here:
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.