LG launches contest for World Cup Twenty20

LG Electronics India has rolled out a campaign to create awareness about the sales promotion activity it has launched for ICC World Cup Twenty20. An official sponsor for the World Cup to be held in London, LG is offering its consumers a chance to win a trip to London.

Watch the TVC here:

"The campaign rests on a simple insight that when it comes to cricket, almost every Indian gets extremely passionate and enthusiastic about cheering the nation," said V Ramachandran, Director marketing, LG India. "Since the promotion promises to send 100 lucky winners to watch the forthcoming 20-20 tour live in England, the campaign thought was simply expressed as 'Cheer India in England'."

The campaign has been developed by Rediffusion Y&R and will run till end of February.