LG Electronics awards global media business to PHD

LG Electronics has named PHD as its global media agency of record following a multi-agency pitch.

 

The agency will handle LG's media in 50 markets including India.

 

James Hawkins, CEO, PHD Apac, said, “We’re delighted to partner with LG on their global media duties. The company is a perfect example of the truly global and iconic brands born out of Asia-Pacific, and we are excited to partner with them on their continued growth and success in over 50 international markets.”  

 

Philippa Brown, CEO, PHD Worldwide, added, “Wins like these truly demonstrate PHD’s network capabilities. We are excited to work with LG on fulfilling its vision ofbecoming a faster and smarter global brand of the future, while seamlessly delivering onits brand promise of 'Life’s Good'.”