Campaign India Team
May 25, 2010

Leveraging social media for social good

Campaign India talks to two social media professionals Beth Kenter, CEO, Zoetica (pictured, left) and Gaurav Mishra, CEO, 20:20 Social (pictured, right) to understand how brands can use social media to fulfil CSR goals. What do you believe are the positive rub-offs for brands that use social media to align themselves with a specific social cause?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

2 days ago

Bisleri International partners with Tata Women’s ...

As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.

2 days ago

Ethnix by Raymond and Shaadi.com partner with MOMS ...

A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.

2 days ago

India’s quick commerce surge exposes a discipline ...

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

2 days ago

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.