Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Mar 08, 2010
Let's reach for the sun, says VGC's new TVC for Aditya Birla Group
The Aditya Birla Group has recently unveiled its third corporate campaign, called 'Let's reach for the sun'. Vyas Giannetti Creative (VGC) has conceptualised the campaign, and has used music as a metaphor to take the communication forward.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Marketing
Sep 14, 2023
Aditya Birla Group expands to paints business
Advertising
Feb 23, 2024
DDB Mudra bags Birla Opus' creative mandate
Marketing
Sep 01, 2025
Festive marketing in 2025: Premiumisation, ...
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
India’s consumers redraw the map of aspiration
Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Advertising
1 day ago
WPP boss Cindy Rose awarded $6.1 million in shares ...
Shares will vest over five-year period.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
2 days ago
Clarity cuts through advertising’s noise
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
In-Depth
2 days ago
Indian consumers push food brands toward health, ...
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
