Campaign India Team
Jan 09, 2019

Leo Burnett to handle creative for Welspun's flooring biz

Account won post a multi-agency pitch

Leo Burnett to handle creative for Welspun's flooring biz
Leo Burnett India has won the creative mandate of the flooring vertical of Welspun Group. The account was won following a multi-agency pitch and its Mumbai office will handle the account. 
 
Meraj Hasan, chief marketing officer, Welspun Flooring said, “To use a clichéd phrase, the idea at Welspun Flooring is to catalyse a 'paradigm shift' when it comes to do or change your flooring. We are looking at a behavioural change from the Indian consumer. Flooring can be easy, exciting, colourful and modular. We called for the top agencies to present their ideas. The strategic, as well as the creative solutions that team Leo Burnett presented, are solid and holistically crafted to achieve category leadership in line with our product and service offering. They are based on the proven Humankind approach and are integrated in their essence. And here we are together in this partnership.”
 
Dheeraj Sinha, MD - India and CSO - South Asia, Leo Burnett, said, “We have a big opportunity here with the Welspun Group in building a power brand that delivers discontinuous business impact for the flooring solutions business. We are excited about the innovations that the group has across its offerings. We need to work on behaviour change and our Humankind philosophy is helping us navigate this. We are extremely excited about this relationship and we look forward to creating long-term business success for Welspun.”
 
Rakesh Hinduja, executive director and branch head – Mumbai, Leo Burnett India, said, “We are looking forward to increasing Welspun’s visibility in the flooring market with our strong strategy and creative-led approach. The brand exists in a complex and competitive ecosystem, and that makes our journey ahead an exciting challenge. There is much to explore in the category and we look forward to partnering with Welspun in creating meaningful and engaging work.”
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Koshy George joins Marico as CMO
Premium
Mind Your Language launches a service to reproduce national TVCs for South India
Premium
54 minutes ago

Mind Your Language launches a service to reproduce ...

Called Southify, the service pushes translation by seasoned vernacular copywriters and not translators

Premium
British Council calls for 'creative ideas to unite the world'
Premium
1 hour ago

British Council calls for 'creative ideas to unite ...

Competition is open for Indian and UK citizens

Premium
Global new-business revenue increases by 7.5 per cent
Premium
5 hours ago

Global new-business revenue increases by 7.5 per cent

Publicis Groupe and WPP led the charge in 2018.