Campaign India Team
Mar 09, 2009

Leo Burnett scoops Panasonic mandate

Leo Burnett has won the corporate and home appliances business of Panasonic following a multi-agency pitch. The account size is approximately Rs 100 crore. The incumbent agency is Dentsu Marcomm.Said Sabiha Kidwai, GM-marketing, Panasonic, “It was a multi-agency pitch and we zeroed in on Leo Burnett. Our business is now divided between two agencies: Leo Burnett and IBD- Hakuhodo. We will launch a campaign for Panasonic AC this month followed by a campaign for camera.”IBD India (Percept-Hakuhodo company) handles Panasonic LCD and camera. 

Leo Burnett scoops Panasonic mandate

Leo Burnett has won the corporate and home appliances business of Panasonic following a multi-agency pitch. The account size is approximately Rs 100 crore. The incumbent agency is Dentsu Marcomm.

Said Sabiha Kidwai, GM-marketing, Panasonic, “It was a multi-agency pitch and we zeroed in on Leo Burnett. Our business is now divided between two agencies: Leo Burnett and IBD- Hakuhodo. We will launch a campaign for Panasonic AC this month followed by a campaign for camera.”

IBD India (Percept-Hakuhodo company) handles Panasonic LCD and camera.
 

Source:
Campaign India

Related Articles

Just Published

7 hours ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

8 hours ago

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

11 hours ago

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

11 hours ago

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.