Leo Burnett scoops Panasonic mandate

Leo Burnett has won the corporate and home appliances business of Panasonic following a multi-agency pitch. The account size is approximately Rs 100 crore. The incumbent agency is Dentsu Marcomm.Said Sabiha Kidwai, GM-marketing, Panasonic, “It was a multi-agency pitch and we zeroed in on Leo Burnett. Our business is now divided between two agencies: Leo Burnett and IBD- Hakuhodo. We will launch a campaign for Panasonic AC this month followed by a campaign for camera.”IBD India (Percept-Hakuhodo company) handles Panasonic LCD and camera.