Arati Rao
Mar 22, 2011

Leo Burnett India strikes 6 metals at Adfest 2011

Bates 141, McCann Worldgroup, Creativeland Asia, Ogilvy & Mather and JWT also figure among winning Indian agencies

Leo Burnett India strikes 6 metals at Adfest 2011

Leo Burnett India led the Indian metal haul at this year's Asia Pacific Advertising Festival (ADFEST), held at Phuket, Thailand from March 17-19, 2011. The agency won three Silvers and three Bronzes. The Silvers were for Welfare of Homeless Kids (Radio), Bajaj Majesty Iron (Design), Awareness for Bhopal Victims (Print Craft).  Bronzes were in Radio for Bajaj Hand Blenders, and in Design and Print Craft for Gandhiji Font.

Creativeland Asia picked up three Silvers - 1 in Film Lotus and 1 in Film Craft for LMN, and another in Film Craft for Hippo.

McCann Worldgroup won 1 Silver (Film Lotus - Sanitol) and 2 Bronzes (Radio Lotus - Odomos and Servo). Bates 141 came home with 2 Bronzes (Cyber Lotus for Virgin Mobile, Print Craft for Staedtler), Ogilvy & Mather won 2 Bronzes (Film Lotus - Indian Railways, Design for Natraj Scales), and 2 Bronzes with Good Morning Films for ICC World Cup in Film Craft. Good Morning Films also picked up 1 Silver in Film Craft for Amnesty International. JWT won a Bronze in Film Lotus for Airtel.

There were no Indian winners in Press, Poster, New Director, 360 Lotus, and Lotus Roots this year.

View the complete list of Indian winners and finalists below:

FILM LOTUS

Single for Best of Confectionary & Snacks

Creativeland Asia - Hippo Baked Munchies "Fight Hunger, Fight Evil" - Finalist

Campaign for Best of Non-Alcoholic Beverages (including dairy products)

Creativeland Asia - Frooti Mango Drink - "Mango Surprise: Rolling/Park Bench/Sidewalk" - Finalist

Creativeland Asia - LMN Lemon Aqua "Lost Bushmen: Last Drop/Tummy/Tap/Cheetah/Water Hose" - Silver

Single for Best of Health and Personal Care

McCann Worldgroup Mumbai - Sanitol Hand Sanitizer "Cleaning Lady" - Silver

Single for Best of Travel, Tourism and Transport

Ogilvy & Mather Mumbai - Indian Railways "Train" - Bronze

Single for Best of Public and Private Services

JWT India Mumbai - Airtel "Endless Goodbye" - Bronze

Campaign for Best of Corporate

Bates 141 Mumbai - MTV India "Stay Raw MTV : Chest Pumping/Auto driver/ Tom/ Vegetarian/Helium/ Fist/ Tebla/ Money" - Finalist

RADIO LOTUS

Single for Best of Health and Personal Care

McCann Worldgroup Mumbai - Odomos "Clap" - Bronze

Single for Best of Cars

Bates 141 Mumbai - Fiat Punto "Long search" - Finalist

Single for Best of Other Vehicles and Accessories

McCann Worldgroup Mumbai - Servo "Betty" - Bronze

Single for Best of Home appliances & furnishings

Leo Burnett India Mumbai  - Bajaj Hand Blender "Pleasure Of Mixing" - Bronze

Campaign for Best of Public and Private Services

Leo Burnett India Mumbai - Welfare of Homeless Kids "Moment of Weakness - Mother-Daughter" - Silver

Campaign for Best of Social Engagements

Bates 141 Mumbai - Fiat "Choice : Wife/ Boss/Child" - Finalist

Campaign for Best of Electronics

McCann Worldgroup Mumbai - Onida "Scratch 1/ 2/ 3" - Finalist

PROMO LOTUS

Ambient Promotion: Small scale

Leo Burnett India Mumbai - Tide "Fold a Stain" - Finalist

OUTDOOR LOTUS

Guerilla Marketing

Grey Worldwide India Mumbai - Akshara Women's Resource Centre "Begging Grooms" - Finalist

Point of Purchase

Ogilvy & Mather Mumbai - Fevikwik  "World's Quickest Demo" - Finalist

DIRECT LOTUS

Direct Ambient

McCann Worldgroup Mumbai - Child Labour "Crying Carpet" - Finalist

McCann Worldgroup Mumbai - First Floor Bar & Restaurant "Drunken Direction Signs " - Finalist

DESIGN LOTUS

Packaging Design

Rediffusion Young & Rubicam Pvt. Ltd. Mumbai  - Rasna "Inside the box thinking" - Finalist

Contract Advertising (India) Pvt. Ltd. Gurgaon - Setwet Styling Gel "Spikes" - Finalist

Leo Burnett India Mumbai - Bajaj Majesty Iron  "Fold Aide Box" - Silver

Calendar

TBWAINDIA Gurgaon - Yatra.com "Immigration Stamps" - Finalist

Poster

Bates 141 Mumbai -  Virgin Mobile "Missing Numbers" - Finalist

Creativeland Asia Mumbai - Medimix "Handmade Posters" - Finalist

TBWAINDIA Gurgaon - Yatra.com "Immigration Stamps" - Finalist

Ogilvy & Mather Mumbai - Nataraj Scales "Straight Lines-1, Straight Lines-2, Straight Lines-3" - Bronze

Stationery

McCann Worldgroup Mumbai - Illustratorcentral.in "Nameless Visiting Cards" - Finalist

Point of Sale

Contract Advertising (India) Pvt. Ltd. Gurgaon - Setwet Styling Gel "Spikes" - Finalist

Self-Promotion

Leo Burnett India Mumbai - "Gandhiji Font"  - Bronze

CYBER LOTUS

Best Use of Viral

Bates 141 Mumbai - Virgin Mobile India Private Ltd "Indian Panga League" - Bronze

FILM CRAFT LOTUS

Single for Directing

Good Morning Films Mumbai - Amnesty International "Drowning" - Finalist

Good Morning Films Mumbai - The Economist "Football" - Finalist

Good Morning Films Mumbai - ICC Cricket World Cup 2011 "Tightrope" - Bronze

Creativeland Asia - Hippo Baked Munchies "Fight Hunger, Fight Evil" - Silver

Campaign for Directing

Creativeland Asia Mumbai - LMN "Lost Bushmen : Last Drop/ Tummy/ Cheetah" -  Silver

Single for Cinematography

Good Morning Films Mumbai - Amnesty International "Drowning" - Finalist

Good Morning Films Mumbai - ICC Cricket World Cup 2011 "Tightrope" - Bronze

Single for Production Design (Set or Costume Design, Model Making)

Good Morning Films Mumbai - ICC Cricket World Cup 2011 "Tightrope" - Finalist

Single for Best use of Music Track

Good Morning Films Mumbai - ICC Cricket World Cup 2011 "Tightrope" - Finalist

Good Morning Films Mumbai - Amnesty International "Drowning" - Silver

INNOVA LOTUS

Creativeland Asia Mumbai  - PLAN-T - Tracking Inventory Through Twitter Hippo Baked Munchies - Finalist

PRINT CRAFT LOTUS

Single for Illustration

Leo Burnett India Mumbai - Tide Detergents "Tobacco Vendor" - Finalist

Leo Burnett India Mumbai - Awareness For Bhopal victims "Dear Prime Minister" - Silver

Campaign for Illustration

Bates 141 Mumbai - Staedtler Pens "Never Stop : Bell Calling/Conquering Mt. Everest/Man on the moon - Bronze

Single for Typography

Leo Burnett India Mumbai  - "Gandhiji Font" - Bronze

Single for Art Direction

Leo Burnett India Mumbai  - Awareness For Bhopal victims "Dear Prime Minister" - Finalist

Campaign for Art Direction

Leo Burnett India Mumbai  - Tide Detergents "Painter/Mechanic/Tobacco Vendor/Potter Woman" - Finalist

Source:
Campaign India

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