Leo Burnett India has announced the promotion of Prajato Guha Thakurta (Projo), Sachin Kamble and Vikram Pandey (Spiky) as national creative directors. They will report to Rajdeepak Das, managing director – India and Chief Creative Officer, South Asia, and Dheeraj Sinha, Managing Director – India and Chief Strategy Officer, South Asia.
Prior to this, the trio were executive creative directors in Leo Burnett’s Mumbai office.
Rajdeepak Das said, “Sachin, Projo and Spiky have been the engines driving the creative culture at Leo Burnett. They have been leading the production and incubation of new-age work done for some of our biggest brands Bajaj, Tata Capital, Google, HDFC Life and others. Most importantly, they have been the true flag-bearers of the philosophy and the open-collaboration culture of the agency.”
Dheeraj Sinha added, “The greatest thing about Leo Burnett is the ‘boundarylessness’ of our talent. Our best talent is available for our clients irrespective of their geography. Projo, Sachin and Spiky have done a spectacular job of the creative product which has won accolades. They have contributed hugely to the new business wins of the agency and have added value to clients across offices. These promotions are a formalisation of the roles that they are already playing.”
Prajato Guha Thakurta said, “I am equal parts excited and humbled by the opportunity to spearhead Leo Burnett India’s creative culture. As part of this new role, our priority will be to carry forward the creative legacy of this agency by creating new-age, integrated work for our clients, with a focus on innovation and technology.”
“I am very excited about this new role and I’m looking forward to the challenges and opportunities that come with a mandate like this. Of course, work that works for our clients will continue to be a priority, and my aim is to do it using a mix of design, technology and storytelling,” said Sachin Kamble about his new mandate.
Vikram Pandey added, “In my 12 years at Leo Burnett, I have seen the agency evolve through various stages. I am absolutely delighted at the opportunity to lead the next phase, from the front. As the business transforms rapidly and we evolve with it, I believe storytelling is going to be our tool for the future. We are uniquely positioned to leverage creative data and new media to craft brand stories that are relevant yet meaningful.”
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