Leo Burnett has announced the appointment of Sanju Menon as vice president at its Mumbai office. Menon will lead the Bajaj business nationally, taking charge of both strategy and account management.
Saurabh Varma, CEO, Leo Burnett India, said, “Sanju is extremely passionate about strategic thinking and providing business solutions. His ideology is in sync with that of Leo Burnett’s (HumanKind) philosophy, that is to delight clients with integrated ideas that are based on human truth. Apart from leading the advertising mandate, Sanju will deliver solutions for Bajaj across functions, namely – shopper and retail, activation, branded content, website development and maintenance, social and search. He will play the role of an integrated lead managing all these functions to build the strong narrative. In addition to this, he will lead a multi-disciplinary team and manage the newly established communication centre called ‘Play’ for Bajaj.”
Menon added, “If you want to make breakthroughs to reach the stars, it is best that you board a ship that has already started its journey in that direction. Institutions often get mired in stereotypical ways of working. Leo Burnett, however, has embraced modern approaches in business and creative methods that inspire innovation. The agency has embarked on the journey to be the best integrated agency and I'm truly excited to be a part of this journey. Interactions with Saurabh and Nitish have given me an idea of Leo Burnett’s ways of providing brand solutions and I hope to uphold those values.”
Menon joins Leo Burnett from Rediffusion (Kolkata) where he worked as the branch head. He joined the agency as a brand associate in 2007