Campaign India Team
May 18, 2020

Leo Burnett added to Nerolac Paints' creative roster

Account won post a multi-agency pitch

Leo Burnett added to Nerolac Paints' creative roster
Nerolac Paints has added Leo Burnett to its roster of creative agencies following a multi-agency pitch.
 
The agency's Mumbai office will handle the mandate. 
 
Anuj Jain, executive director, Kansai Nerolac Paints, said, “Nerolac as a brand has consistently evolved since its inception. Collaborating with the right partners is significant in working towards the long-term vision of the brand. As we complete a 100 years of building a rich brand legacy, we are faced with a new normal and it is imperative that we join forces with creative teams that can help deliver better value to our customers. We are confident that our newly found association with Leo Burnett will help us deliver impactful campaigns and support our commitment to build a healthy and beautiful future.”
 
Dheeraj Sinha, MD – India and chief strategy officer – South Asia, Leo Burnett, added, “Nerolac is a leading brand in its category and we are excited to partner them in their next phase of growth. Brand Nerolac has a strong legacy of 100 years, yet it is very future focused and high on innovation. There is a tremendous potential in this category to build a new narrative and we look forward to doing that. We are excited about this new journey of creating some magic together.”
 
Leo Burnett joins FCB on Nerolac's creative agency roster. 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

1 day ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

1 day ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

2 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.