Digital agency LBi has roped in Amaresh Godbole as client partner. Godbole moves from Bates141 where he was the group brand director, account management. In his new role, Godbole's main responsibility is to provide brand solutions to clients.
Speaking about his appointment, Godbole said, "One of the key client grudges today is that digital arms of mainline agencies often produce ideas which they are unable to implement and specialists work in silos away from the brand. My mandate here is to leverage our strengths and produce ideas that are in sync with the brand positioning and philosophy."
LBi has also announced its growth plans for the Indian market. The agency is now two years old in the country.
Said Luke Taylor, Group CEO LBi, “Although we identified India as a key market a while back, we consciously stayed away from a big bang entry until we had the right talent pool in place to ensure that our service offerings were in line with global LBi standards.”
LBi India claims that it is has its technology team firmly in place now and is in the process of strengthening its brand team.
Speaking about his appointment, Godbole said, "One of the key client grudges today is that digital arms of mainline agencies often produce ideas which they are unable to implement and specialists work in silos away from the brand. My mandate here is to leverage our strengths and produce ideas that are in sync with the brand positioning and philosophy."
LBi has also announced its growth plans for the Indian market. The agency is now two years old in the country.
Said Luke Taylor, Group CEO LBi, “Although we identified India as a key market a while back, we consciously stayed away from a big bang entry until we had the right talent pool in place to ensure that our service offerings were in line with global LBi standards.”
LBi India claims that it is has its technology team firmly in place now and is in the process of strengthening its brand team.
