Law & Kenneth to handle creative duties of VIP's Skybags

VIP Industries has announced the appointment of Law & Kenneth as the creative agency for its Skybags brand. 

Sudip Ghose, vice president, marketing - VIP Industries, said, “We are pleased to have Law & Kenneth as our new creative partners. The young and energetic team at Law & Kenneth has the potential of leveraging our brand and providing the thrust to take it to the next level. ”

Anil S.Nair, CEO and managing partner, Law & Kenneth, said, “We are extremely excited to have Skybags as our client. Skybags has managed to create a strong equity for itself in a very short span and offers immense possibilities for interesting work in the future. We are looking forward to this exciting journey together.”

VIP Industries had earlier appointed McCann Erickson as its creative agency for the VIP brand.

Also read: McCann Erickson bags VIP’s creative duties