Skybags packs a bagful of drip

Watch the film conceptualised by Skybags’ in-house team here

Dec 09, 2021 11:48:00 AM | Video | Campaign India Team Share - Share to Facebook

Skybags, from the house of VIP Industries, has launched a campaign titled #MyDripMySkybags, which aims to highlight the excitement felt by the reunification of the youth, who have been indoors for the longest time, owing to the pandemic.
 
Conceptualised by the brand’s in-house team, the campaign showcases the different range of Skybags’ products rolled into a music video. The film features four friends meeting after long and sharing their excitement by donning their backpacks, jumping on the streets and dancing to the lyrics of ‘whats your drip yo?’ 
 
Praful Gupta, vice-president, marketing, VIP Industries, said, “At Skybags, we believe in the philosophy of ‘Move in Style’. To turn this thought into action, we are launching a brand anthem, #MyDripMySkybags across all our channels. The idea is to get our GenZ audience to own their style and flex it. It's time we celebrate this reunion, like the guys in our brand anthem. We witness a massive potential in the backpack category that is emerging as the go-to piece of accessory for every youngster. With our new campaign, we are looking at establishing a stronger presence in this space.”
 

RELATED ARTICLES

Spotify tunes its listener’s mood

6 months ago| video

Spotify tunes its listener’s mood
Ayushmann Khurrana gets a suitable Titan Eyeplus by asking the right questions

6 months ago| video

Ayushmann Khurrana gets a suitable Titan Eyeplus by asking the right questions
Protinex makes Indians take the #ProteinPledge

6 months ago| video

Protinex makes Indians take the #ProteinPledge