Campaign India Team
Dec 09, 2021

Skybags packs a bagful of drip

Watch the film conceptualised by Skybags’ in-house team here

Skybags, from the house of VIP Industries, has launched a campaign titled #MyDripMySkybags, which aims to highlight the excitement felt by the reunification of the youth, who have been indoors for the longest time, owing to the pandemic.
Conceptualised by the brand’s in-house team, the campaign showcases the different range of Skybags’ products rolled into a music video. The film features four friends meeting after long and sharing their excitement by donning their backpacks, jumping on the streets and dancing to the lyrics of ‘whats your drip yo?’ 
Praful Gupta, vice-president, marketing, VIP Industries, said, “At Skybags, we believe in the philosophy of ‘Move in Style’. To turn this thought into action, we are launching a brand anthem, #MyDripMySkybags across all our channels. The idea is to get our GenZ audience to own their style and flex it. It's time we celebrate this reunion, like the guys in our brand anthem. We witness a massive potential in the backpack category that is emerging as the go-to piece of accessory for every youngster. With our new campaign, we are looking at establishing a stronger presence in this space.”
Campaign India