Skybags has rolled out a campaign titled ‘chase the world’, featuring actor Varun Dhawan to showcase its summer 2022 collection of travel bags.
The film features Dhawan chasing after various foreign locations every time he sees an air hostess from a different nationality. The film depicts the functionality, convenience and style Skybag’s summer collection brings to the fore for any young traveller.
Praful Gupta, vice-president, marketing, VIP Industries, said, “The global unlock, signals the bouncing back of the travel and hospitality industry. To celebrate the new normal, we aim to connect very closely with our target millennial and Gen Z consumers who are all set to chase the world in style. We have endeavoured to reach out to the millennials who are always in quest of something truly unique and trendy. Both the campaign and the collection aim to capture this essence. Through our campaign, we are geared to cater specifically to the needs of this segment.”
The campaign has been rolled out on TV, cinema, digital, and OOH platforms.