Lava gets Kartik Aaryan as brand ambassador

Lava International has announced the appointment of actor Kartik Aaryan as brand ambassador. 

 

He will endorse the brand’s smartphones category, while also launching the Lava Blaze Pro.

 

The brand will also launch a 360-degree marketing campaign, featuring Aaryan and the range of its smartphones. 

 

Mugdh Rajit, head of marketing, sales and distribution strategy, Lava, said, “Signing Kartik Aryan is the perfect fit for Lava, both are challenging the norms of their industries and creating new expectations. Kartik’s superlative performances have earned him a massive fan following, and Lava’s exciting new launches are setting new standards in the smartphone segment. We are on a mission to provide smartphone customers an excellent Indian alternative, and with Kartik’s stardom and persona, we are confident we can get there faster.”