Laqshya Media Group has appointed Sai Nagesh as chief executive officer for Laqshya Advertising. He will also be heading strategy for the group as the chief strategy officer.
Prior to this, Nagesh was CMO of bedbathmore.com.
Alok Jalan, managing director, Laqshya Media Group, said, “The kind of expertise and experience Sai brings to the table is immense, and we are excited to have someone of his calibre on board with us. I am certain that Sai will offer valuable insights at a time like this when our company is exploring new opportunities and avenues for growth.”
Nagesh said, “Having been an intimate part of the digital ecosystem for the last couple of years, I have realized the awesome value addition that an Agency with integrated offerings can deliver. Our solutions will be embedded in an omni-channel approach straddling all screens. I have known the Laqshya group for the last 15 years; this familiarity combined with their vast network and expertise is a huge advantage that we are starting off with.”
Nagesh has previously worked with Dentsu Media, Lintas Media Group, GroupM and Contract Advertising.