
Laqshya Media Group makes a case for OOH with time spent on roads increasing
Auto sales at 73% of the total sales in August 2020 compared to same time in August 2019

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Two sides of the bed: Insured versus uninsured
Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.
Tech as the new creative calculus: Rethinking ...
India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.
Death by feedback: Why creative work keeps getting ...
When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.
63% of Indian CMOs are under pressure to deliver ...
IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.