Campaign India Team
Feb 20, 2023

LaLiga aims to score with Netflix

Will roll out its first sports docuseries in Spain to highlight this association

LaLiga aims to score with Netflix
LaLiga (the premier football division in Spain) has announced a partnership with Netflix. 
 
With this association, the OTT platform will roll out a documentary sports series produced in Spain and 
will be launched worldwide in 2024. 
 
Netflix aims to accelerate the growth of its sports programming with this association with LaLiga. The series is expected to be similar to Formula 1: Drive to Survive and Break Point (tennis).
 
Óscar Mayo, executive director, LaLiga, said, "For LaLiga, to be the star of Netflix's first sports series in Spain is a unique opportunity to take our football beyond the fans, to share with the world the excitement of the sport we love, and the chance for all our fans to see LaLiga from a totally different angle."
 
Álvaro Díaz, unscripted and documentary series - Netflix Spain, said, "At Netflix, we have always been committed to bringing must-watch series and films to our members around the world. We are very proud and excited to share this project with LaLiga, which is an unprecedented opportunity to experience the excitement of one of the most exciting sporting competitions on the planet, first-hand."
Source:
Campaign India

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