Population First, the communication and advocacy initiative working towards gender sensitivity, has called for entries to the eighth edition of its Laadli Media and Advertising Awards for Gender Sensitivity (LMAAGS) 2015-'16.
LMAAGS celebrates efforts undertaken by print and electronic media (TV, radio and web) and advertising agencies to promote gender sensitivity as an integral part of their work.
The winners will be chosen by a jury comprising of personalities both from the media and social services. All the entries should be original and comply with copyright requirements and have been published/ displayed/ broadcast or telecast between 1 July 2015 and 30 June 2016.
The competition will accept entries till 15 December 2016. LMAAGS does not charge entry fees.
SV (Bobby) Sista, executive trustee, Population First, said, “Over the last few years LMAAGS has set a benchmark for the media in the space of gender sensitive reporting of women. We thank the media for their continuous support in this issue. The LMAAGS was instituted to salute this spirit in the space of gender sensitivity, thus celebrating the power of media."
Dr. AL Sharada, director, Population First, added, “From a mere 100 entries in 2007 to more than 1,500 entries in 2015, Laadli Media Awards have come a long way in acknowledging the media’s contribution in women empowerment and gender issues. The increasing volume of discussion in public domain on gender issues is an indication that we are witnessing the beginnings of change. This year, too, we hope to see a quantum leap in the number of entries of Laadli Media Awards."
Hindi GEC Colors from the Viacom18 stable has come on board as exclusive 'Cause Partner' for LMAAGS 2015-16. Dr Sharada noted that the partnership helps Population First sustain the impact and reach of the awards.
Raj Nayak, CEO – Hindi mass entertainment, Viacom18, said, “Gender equality and empowerment are tangible issues faced by the Indian population today. As we steadily move towards adopting Western cultural themes, there is a section of the media and advertising industry that is working diligently towards rehabilitation of various strata in our society. At Colors, it is our constant endeavour to highlight the various characteristics and traits of the strong Indian woman of today, and our association with the Laadli Media Awards is a step in this direction.”