La Pink unveils emotional wedding campaign ‘Haldi Se Honeymoon Tak’

La Pink has launched its new campaign titled ‘Haldi Se Honeymoon Tak’, an emotional narrative that follows the progression of a couple’s relationship from traditional rituals to early married life. As a beauty brand built on microplastic-free formulations, La Pink frames the wedding journey as a gradual deepening of connection, presenting beauty as a shared language of care.

The campaign is constructed as a layer-by-layer portrayal of closeness, focusing on the tenderness found within the intensity of wedding ceremonies. Designed for contemporary Indian couples, the narrative moves beyond a chronological depiction of events to emphasise moments of mutual understanding and comfort. La Pink positions beauty as an expression of intimacy that supports this progression, highlighting how small acts such as shared skincare rituals or quiet preparations before functions contribute to a sense of partnership.

The storytelling centres on the brand’s line, ‘La Pink: for couples who believe love begins with care’. This sentiment extends into the campaign’s tagline, ‘From Ritual to Romance: La Pink completes your glow’, which conveys the idea that beauty is connected to emotional presence as much as appearance. The Haldi ceremony, traditionally associated with purification and blessings, becomes the starting point for this narrative. As the celebrations transition into post-wedding moments, the brand suggests that its sensorial, microplastic-free products preserve the glow experienced through both ritual and intimacy.

Scenes within the campaign capture everyday gestures that accompany the wedding journey. These include couples sharing skincare before events, exchanging subtle, reassuring smiles in the mirror, and carrying fragrances that reflect the beginning of a new chapter. The intention is to portray beauty not as a decorative layer but as an element intertwined with personal emotion and shared experience.

Nitin Jain, founder at La Pink, said: “Weddings today are as much about personal emotion as they are about tradition. With ‘Haldi Se Honeymoon Tak,’ we wanted to tell a story that feels real—a story of two people finding comfort, confidence, and closeness in the small acts of care they share. La Pink becomes a part of their journey, not as a product, but as a feeling.”

Through this campaign, La Pink aims to strengthen its positioning within India’s evolving beauty landscape by connecting product experience with emotional storytelling. The brand’s focus on microplastic-free formulations supports its narrative of purity and care, while its portrayal of relatable, contemporary couples is designed to resonate with consumers seeking authenticity in both beauty and relationships.