Campaign India Team
Sep 15, 2008

Kyoorius Design Yatra '08: Quotable Quotes

We've put together some of the quotable quotes overheard at the Kyoorius Design Yatra '08, to give you an overview of the first two days.Paul Belford, This Is Real Art: "People who write guidelines in advertising, know very little about advertising."Tyler Brûlé, Winkreative, Monocle: "Wallpaper* was a beautiful accident. Monocle is the magazine I always wanted to do."Nicolas Roope, Poke: "The real world is driven not by TV, but by web."

Kyoorius Design Yatra '08: Quotable Quotes

We've put together some of the quotable quotes overheard at the Kyoorius Design Yatra '08, to give you an overview of the first two days.

Paul Belford, This Is Real Art: "People who write guidelines in advertising, know very little about advertising."

Tyler Brûlé, Winkreative, Monocle: "Wallpaper* was a beautiful accident. Monocle is the magazine I always wanted to do."

Nicolas Roope, Poke: "The real world is driven not by TV, but by web."

Jeroen Van Erp, Fabrique: "Combined creativity solves complexity."

Supreet Singh, Microsoft: "Technology is very zero and one- there are hardly any grey areas"

Wally Olins, Saffron: "It will take India approximately 20 years to reach where a lot of other countries are in terms of design

Source:
Campaign India

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