Kyoorius has announced the 'In Book' winners (nominees) for its 2015 advertising and digital awards. Of 1419 entries, 163 have been nominated, which means they have been awarded 'Baby Elephants'.
They are now in contention for the Blue Elephants and Black Elephants (Grand Prix).
Winners are to be announced on 22 May, the second day of the inaugural edition of MELT 2015, in Mumbai.
Rajesh Kejriwal, founder CEO, Kyoorius said, “With almost twice as many entries as last year, the jury members were tasked with an immense responsibility to recognise and award all outstanding work submitted to the awards. We’d like to congratulate all the Baby Elephant winners – this is cause for celebration in itself, given Kyoorius and D&AD’s stringent criteria.”
“The work that has made the cut in advertising shows a sensitivity to the Indian context and impeccable execution. Some of the themes that the jurors picked up on were empowerment of women in society and a strong emotional narrative. The results from the Kyoorius Digital Awards are very encouraging, and it’s exciting to watch this industry mature and grow. The jury members responded to the originality and freshness of ideas on display,” he added.