KV Sridhar, chief creative officer, SapientNitro has left the digital major. Sridhar's last day at Sapient was 14 October 2016, and he has begun work on his next venture.
Without revealing further details, Sridhar labelled the new agency 'disruptive'.
He said, "I'm currently in the planning stage. It's going to be a disruptive agency and something that's new. I should be able to reveal more details in the next three to four weeks."
Sridhar had joined Sapient in May 2014 as its first CCO for India.
Prior to Sapient, he was CCO, India subcontinent at Leo Burnett. He has also worked with Lowe, J. Walter Thompson and Ulka.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
3 hours ago
Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.