Former Span Digital CEO Kushal Sanghvi is in midst of setting up the digital and new media advertising agency for Reliance ADAG. The 360-degree marketing company will offer services in data, direct, media, search, social, wireless, mobile, content, syndication, activation with people across talent pools;having offices across key Indian metros.
Sanghvi confirmed the news, adding that he was given the new mandate in January this year. He will be based in Mumbai.
This is Sanghvi's second stint with Reliance ADAG. He was earlier employed with the company from 2006-2008 as head - business intelligence. Besides Span and Reliance ADAG, he has worked with Concept Digital, Spiider Digital Hub, StratosHear Technologies, Media Contacts, Havas Digital, Harvest Media, Cricketnext.com, Times Group, Rediff.com, and Indian Express Group, over his 18-year career.
