DDB Mudra has hired Seema Trivedi as executive vice president for its Mumbai office.
Trivedi will handle the Reliance ADAG account and will be report directly to J. Mani, president DDB Mudra. Prior to this appointment, she founded and built 1947 Communications Inc., a specialized marketing solutions firm in New York targeting the Asian American market, making it into a $10 million capitalized billing agency in 3 years.
Seema has over 17 years experience in the marketing and communications industry in both India and the United States. She started her career with Grey Advertising in 1991. She then moved to Ogilvy & Mather Advertising in July 1993 as account supervisor where she worked in their Bangalore and London offices. She has had stints with McCann Erickson Worldwide in India and Admerasia Marketing Communications in New York as brand supervisor.
Said Trivedi on her appointment, "My immediate focus will be ensuring growth, efficiency and productivity in existing businesses. Also, to add value to DDB Mudra's initiatives in making it an industry leader, in terms of our work and the quality of strategic thought, response and fire power."
Seema has a MBA from Columbia Business School in New York, a specialization in Six Sigma from Villanova University, Pennsylvania and a MDP from IIM Bangalore.