Kurl-on appoints FCB Ulka to handle creative

Kurl-on has announced the appointment of FCB Ulka to handle its creative duties post a multi-agency pitch. The agency's Bengaluru office will handle the account. 

 

Ashutosh Vaidya, CMO, Kurl-on, said,“Kurl-on is a brand undergoing an immense transformation from being known as India’s largest selling mattress brand to becoming a leader in cutting edge technologically  driven home comfort products. We wanted an agency that could understand this vision and work with us through the journey in achieving collaborative success. We met many agencies through a pitch process, but FCB Ulka stood out in their ability to translate our market ambitions with clear strategy, differentiated creativity and a unique understanding of the digital ecosystem. We are confident of this partnership and look forward to meeting milestones together”

 

Theresa Ronnie, VP, FCB Ulka Bengaluru, said, "Kurl-on is a great brand with an impressive presence in the Indian market. They wanted an agency partner who understood their business aspirations. We in turn, were very impressed with their ability to understand and seek the differentiation that good creativity brings to brand growth. We are encouraged by the quality of the partnership thus far and hope to build a new chapter for brand Kurl-on together””

 

Romit Nair, creative head, FCB Ulka Bengaluru, added, ‘’I believe this is the start of something big and beautiful. We are really excited to partner Kurl-on on the next phase of their journey and hope to create a strong relationship that leads to some beautiful work.

 

Kurl-on was founded in 1962 by Ramesh Pai. The company produces mattresses, furniture and furnishing products.