Campaign India Team
Dec 11, 2018

Kurl-on appoints FCB Ulka to handle creative

Account won post a multi-agency pitch

Kurl-on appoints FCB Ulka to handle creative
Kurl-on has announced the appointment of FCB Ulka to handle its creative duties post a multi-agency pitch. The agency's Bengaluru office will handle the account. 
 
Ashutosh Vaidya, CMO, Kurl-on, said,“Kurl-on is a brand undergoing an immense transformation from being known as India’s largest selling mattress brand to becoming a leader in cutting edge technologically  driven home comfort products. We wanted an agency that could understand this vision and work with us through the journey in achieving collaborative success. We met many agencies through a pitch process, but FCB Ulka stood out in their ability to translate our market ambitions with clear strategy, differentiated creativity and a unique understanding of the digital ecosystem. We are confident of this partnership and look forward to meeting milestones together”
 
Theresa Ronnie, VP, FCB Ulka Bengaluru, said, "Kurl-on is a great brand with an impressive presence in the Indian market. They wanted an agency partner who understood their business aspirations. We in turn, were very impressed with their ability to understand and seek the differentiation that good creativity brings to brand growth. We are encouraged by the quality of the partnership thus far and hope to build a new chapter for brand Kurl-on together””
 
Romit Nair, creative head, FCB Ulka Bengaluru, added, ‘’I believe this is the start of something big and beautiful. We are really excited to partner Kurl-on on the next phase of their journey and hope to create a strong relationship that leads to some beautiful work.
 
Kurl-on was founded in 1962 by Ramesh Pai. The company produces mattresses, furniture and furnishing products.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Talkwalker’s Battle of the Brands: Amul vs Britannia
Premium
7 hours ago

Talkwalker’s Battle of the Brands: Amul vs Britannia

A weekly section on brand chatter in the social space

Premium
Non-members cannot dodge advertising self-regulatory body, says Delhi court ruling
Premium
8 hours ago

Non-members cannot dodge advertising self-regulatory...

The Delhi district court judgement reaffirms the remit of the Advertising Standards Council of India (ASCI) over non-members

Premium
Dove tells the hair apparent stories of Indian women
Premium
10 hours ago

Dove tells the hair apparent stories of Indian women

Watch the film conceptualised by Ogilvy here

Premium
BBDO India hires Nikhil Mahajan and Akashneel Dasgupta
Premium
11 hours ago

BBDO India hires Nikhil Mahajan and Akashneel Dasgupta

Mahajan moves in from Lowe Lintas, while Dasgupta as the NCD at ADK Fortune