Metal Communications is getting former TBWA founder director Kurien Mathews (pictured) to come on board. Narayan Kumar, director and creative chief, Metal has confirmed the news. He said, “We started Metal 20 months ago and I did not expect it to scale up this fast this soon.” He says Metal’s expansion beyond Mumbai brought home the realization that they needed to gear up to take the agency to the next level.
“We did not think we would have two offices (Mumbai and Delhi) and a total strength of 40 people in such a short time. New clients have come in quicker than imagined. My senior colleagues - Probir Dutt who is based in Delhi and Ambarish Ray, vice-president – agree with me that we need some seriously excellent management skills at the top to take us to the next level.”
He added, “We have invited our former colleague and close friend Kurien Mathews to take on this responsibility. I am happy to say he has agreed. He will come on board this month.”
Mathews could not be contacted at the time of filing this story.
Metal Communications was launched in late March last year, when Kumar teamed up with former TBWA colleague Ambarish Ray. The agency began their innings with the Platinum Guild business. Its current basket of roster and project-based work includes Axis Mutual Fund, Kingfisher Training Academy, Reliance Capital, Bandelier Swiss Watch, Staples, Web18, Sennheiser, Bajaj Capital, ATS Greens, Shriram Insight and Conscious Food.