Campaign India Team
Sep 08, 2010

Kurien Mathews set to join Metal Communications

Kurien Mathews, former TBWA founder director, is set to join Metal Communications

Kurien Mathews set to join Metal Communications

Metal Communications is getting former TBWA founder director Kurien Mathews (pictured) to come on board. Narayan Kumar, director and creative chief, Metal has confirmed the news. He said, “We started Metal 20 months ago and I did not expect it to scale up this fast this soon.” He says Metal’s expansion beyond Mumbai brought home the realization that they needed to gear up to take the agency to the next level.

“We did not think we would have two offices (Mumbai and Delhi) and a total strength of 40 people in such a short time. New clients have come in quicker than imagined. My senior colleagues - Probir Dutt who is based in Delhi and Ambarish Ray, vice-president – agree with me that we need some seriously excellent management skills at the top to take us to the next level.”

He added, “We have invited our former colleague and close friend Kurien Mathews to take on this responsibility. I am happy to say he has agreed. He will come on board this month.”

Mathews could not be contacted at the time of filing this story.

Metal Communications was launched in late March last year, when Kumar teamed up with former TBWA colleague Ambarish Ray. The agency began their innings with the Platinum Guild business. Its current basket of roster and project-based work includes Axis Mutual Fund, Kingfisher Training Academy, Reliance Capital, Bandelier Swiss Watch, Staples, Web18, Sennheiser, Bajaj Capital, ATS Greens, Shriram Insight and Conscious Food.

Campaign India

Related Articles

Just Published

11 hours ago

BQ Prime merges with NDTV Profit

Aims to break the business news clutter through this consolidation by providing insights and actionable financial advice at scale for its audiences

14 hours ago

Step beyond tokenism when advertising for people ...

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

14 hours ago

HDFC grants Kapil Sharma, Tiger Shroff, and ...

Watch the films conceptualised by Wondrlab here

15 hours ago

Agency of the Year 2023 winners: Asia-Pacific/Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards