Online fashion store Koovs.com has appointed MediaCom to handle its media planning and buying.
The brand is set to launch its first integrated campaign later in November, informed a MediaCom statement.
Mary Turner, CEO, koovs.com, said, “MediaCom was an obvious choice owing to their out of box ideas and their credibility in the industry. The team has a clear understanding of our target customer and this we believe is a must to attain the right media mix. Their in-depth experience in building and strategising for young companies in the emerging sector was also one of the key factors of this choice and we look forward to a great partnership.”
Debraj Tripathy, MD, MediaCom, said, “Koovs has a unique offering and we feel privileged to partner them. My team and I look forward to working together in making Koovs a huge success in the fast evolving Indian e-commerce market.”