Koovs.com appoints MediaCom

Online fashion store Koovs.com has appointed MediaCom to handle its media planning and buying.

 

The brand is set to launch its first integrated campaign later in November, informed a MediaCom statement.

 

Mary Turner, CEO, koovs.com, said, “MediaCom was an obvious choice owing to their out of box ideas and their credibility in the industry. The team has a clear understanding of our target customer and this we believe is a must to attain the right media mix. Their in-depth experience in building and strategising for young companies in the emerging sector was also one of the key factors of this choice and we look forward to a great partnership.”

 

Debraj Tripathy, MD, MediaCom, said, “Koovs has a unique offering and we feel privileged to partner them.  My team and I look forward to working together in making Koovs a huge success in the fast evolving Indian e-commerce market.”