Komli Media and US based PointRoll, a provider of rich media advertising, have announced a two-year strategic alliance for the Indian market.
Under the partnership, Komli Media will exclusively deliver PointRoll's rich media technologies in India. This partnership aims to enable Indian advertisers to deliver dynamic and interactive creative that improves an ad's effectiveness, increasing branding and conversion opportunities while also providing publishers with a more engaging platform.
Amar Goel, CEO and founder, Komli said, "We're excited to partner with the best company in the rich media space and are looking forward to expanding our advertising solutions to include several new types of rich media formats. More importantly, this relationship provides our advertisers the tools to better market themselves and create opportunities for publishers to further monetize their inventory."
Jason Tafler, CEO, PointRoll said, "PointRoll's advanced advertising formats have incredible reach and enable unlimited creativity. We are excited to team with Komli to continue breaking down barriers that have until now prevented marketers in India from creating highly interactive, engaging rich media campaigns."