Campaign India Team
Dec 11, 2008

Komli Media ties up with PointRoll

Komli Media and US based PointRoll, a provider of rich media advertising, have announced a two-year strategic alliance for the Indian market. Under the partnership, Komli Media will exclusively deliver PointRoll's rich media technologies in India. This partnership aims to enable Indian advertisers to deliver dynamic and interactive creative that improves an ad's effectiveness, increasing branding and conversion opportunities while also providing publishers with a more engaging platform.  

Komli Media ties up with PointRoll

Komli Media and US based PointRoll, a provider of rich media advertising, have announced a two-year strategic alliance for the Indian market. 

Under the partnership, Komli Media will exclusively deliver PointRoll's rich media technologies in India. This partnership aims to enable Indian advertisers to deliver dynamic and interactive creative that improves an ad's effectiveness, increasing branding and conversion opportunities while also providing publishers with a more engaging platform.  

Amar Goel, CEO and founder, Komli said, "We're excited to partner with the best company in the rich media space and are looking forward to expanding our advertising solutions to include several new types of rich media formats. More importantly, this relationship provides our advertisers the tools to better market themselves and create opportunities for publishers to further monetize their inventory." 

Jason Tafler, CEO, PointRoll said, "PointRoll's advanced advertising formats have incredible reach and enable unlimited creativity. We are excited to team with Komli to continue breaking down barriers that have until now prevented marketers in India from creating highly interactive, engaging rich media campaigns."

Source:
Campaign India

Related Articles

Just Published

4 hours ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

4 hours ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

7 hours ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

9 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.