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Komli Media and US based PointRoll, a provider of rich media advertising, have announced a two-year strategic alliance for the Indian market. Under the partnership, Komli Media will exclusively deliver PointRoll's rich media technologies in India. This partnership aims to enable Indian advertisers to deliver dynamic and interactive creative that improves an ad's effectiveness, increasing branding and conversion opportunities while also providing publishers with a more engaging platform.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.