Komli Media has announced its acquisition of Admax Network, a digital media network with an estimated monthly reach of over 90 million unique users covering Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
“The strength of our teams and technology has established us as the leader in digital advertising across Asia Pacific. Admax’s deep publisher and advertiser relationships and strong team presence across key markets in South East Asia (SEA) will further reinforce our position. We are delighted to have our expertise come together, allowing the combined organisation to flourish as the strongest player in the region,” says Prashant Mehta, chief executive officer, Komli Media.
This acquisition will provide Komli Media with the publisher network of 4,600 local and international websites, including Admax’s exclusive sales partnership with Facebook in Thailand, Indonesia and Philippines and with MSN in Thailand. With this, Komli claims that it will have the greatest reach of the total SEA online audience and access to the region’s largest local language
“Komli Media is at the forefront of bringing leading solutions to the digital marketplace and we are thrilled to be part of their team. We are especially excited to leverage their innovative RTB, mobile and video platforms to deliver more value to our partners and deepen our presence in SEA,” added Mathew Ward, chief executive officer, Admax Network.
Commenting on the development, Akshay Garg, co-founder and vice president, International, Komli Media, said, “We are excited to work with the dynamic Admax team and believe there is a strong cultural fit between our two companies. With significant experience in many global media and technology companies, the Admax team will strengthen Komli Media’s competitive advantage in the region.”
Komli Media will integrate its current SEA team, operating as Aktiv Digital, with that of Admax’s, under the Komli Media brand.