Komli Media has acquired online ethnic marketing media firm Indoor Media.
Founded in 2007 by Murly Tiwari and Jay Rai, and headquartered in London, Indoor Media has established itself in the UK market in the area of online ethnic marketing with a focus on South Asians. It offers solutions to brand marketers helping them reach out to the UK’s ethnic minority consumers through its proprietary ad network, AdMasala. Covering more than 400 websites across verticals like News, Business, Entertainment and Women it offers an aggregate UK reach of 2.6 million ethnic minority unique users, primarily comprised of South Asians. Indoor’s clients include marketers such as Mercedes, the UK Government, O2, Vodafone and Western Union among others.
Commenting on the acquisition, Murly Tiwari, founder of Indoor Media said “We have grown year on year, every year, since we started by ensuring that everything we did was about adding value, accountability and expertise to both clients and publishers business. Now we see a significant opportunity to expand our UK business by bringing the best of breed platforms and solutions that Komli has to our advertisers, agencies, and publishers partners.”
“Ethnic marketing for Asian audiences is very important to our vision of being the leading digital media network platform across the APAC region. As ethnic audiences continue to grow in size and importance, we believe that it is necessary to create digital solutions targeted to this audience.” said Amar Goel, Komli Media’s Founder and CEO on the acquisition.
Prashant Mehta, COO of Komli Media added, “Komli Media has established itself as a leader in ethnic marketing in the US and Canada over the last several years. Working with the Indoor Media team allows us to expand to the UK market, as well as add a great team to the Komli family.”