Komli Media partners Efficient Frontier to launch search marketing platform

Digital media network, Komli Media, has announced an exclusive partnership with Efficient Frontier, a global performance marketing company. Through this partnership, Komli Media will be the exclusive partner in India for their search engine marketing services. With this, the agency claims to be the only digital media network in India to offer solutions across search, display, mobile, video and social media.

Gulshan Verma, vice president and country head, Ad Network, India and Middle East, Komli Media said, “Efficient Frontier is already serving some of the most demanding and sophisticated marketers in the world and we look forward to extending this capability to our advertising and agency clients. Our partnership will arm marketers and advertisers with accurate data, reports, analytics, and insights to make smart decisions and ultimately drive higher ROI.”

“We’re thrilled to be partnering with Komli Media to help their clients expand their success in digital marketing.  Our platform provides proven performance lift across search, display and we look forward to delivering strong results for Komli Media’s clients in India,” added David Karnstedt, chief executive officer, Efficient Frontier.

According to a press note, the Efficient Frontier platform uses sophisticated predictive modeling and simulations that enable bid optimization across digital marketing channels. Efficient Frontier’s technology measures and attributes conversions across marketing channels including search, display and organic search. The platform also provides specialized and scalable automation to manage clients' accounts at the portfolio level and an provides advanced reporting and analytics capabilities.