Komli Media has joined hands with Artivision to introduce advertising solutions for online video content publishers in the Indian market. Komli Media will exclusively deliver Artivision’s Target-Ad technology in India, allowing placement of advertisements in all types of online video content.
Amir Segev, senior vice president, Artivision’s media division manager said, “The Indian market, like so many markets throughout the world, is looking to enhance online video revenue and engagement. We are pleased to provide publishers and advertisers with additional revenue streams and more importantly, providing their viewers a more enjoyable experience.”
Neo@Ogilvy and OgilvyOne have announced plans to set up an online video creation facility and will work closely with the Komli – Artivision partnership to maximise the potential of online video for its clients. “Komli with its acute understanding of the Indian market and Artivision with its unrivalled technology will definitely create a new market for online video,” said Prasanth Mohanachandran (pictured), executive director – digital services, Neo@Ogilvy & OgilvyOne. “Re-purposing TVCs for the web is archaic and we look at using Artivision’s technology to make digital video more engaging and interactive.”