K&L Arms has retained the creative mandate for Nikon following a multi-agency pitch. The agency, which is a JV between Arms Communication and K&L (Japan), has handled Nikon's creative mandate for the past six years.
Reet Ahluwalia, managing director, K&L Arms, said, “The fight to retain the business weighed heavily on us. However, by presenting a sound strategy with relevant creatives to Nikon, we were able to once-again, win the mandate as Nikon’s creative agency.”
He added, “Our six-year strong association with Nikon definitely provided us an edge over the stiff competition we faced, by way of having a deeper understanding of the brand’s business and related requirements.”