Curry Nation Brand Conversations has won the brand strategy, content and conversation mandate for KisanKonnect following a multi-agency pitch.
KisanKonnect is a farmer produce company. It has an integrated farming system, which aims to bring fresh, hygienic fruits and vegetables, sourced from over 1,100 local farmers, and deliver them directly to customers’ doorstep. It was launched during the pandemic.
Priti Nair, director, Curry Nation Brand Conversations, said, "What was interesting was their entire philosophy, belief system and way of doing business. That stood out for us. Communicating this to the end consumer and bringing it to life by storytelling will really propel the brand in the right direction."