Kinnect to handle digital for Blue Star

Kinnect has bagged the digital media mandate for Blue Star. 

 

As part of the mandate, the agency will handle the brand’s digital strategy globally, along with managing its social media presence in the country.

 

The account was won following a multi-agency pitch and will be handled by Kinnect’s Mumbai office.  

 

B Thiagarajan, managing director, Blue Star, said, “We are pleased to partner with Kinnect, one of India’s leading digital marketing agencies, and thereby leverage Kinnect’s deep domain expertise to drive our digital campaigns.”

 

Rohan Mehta, CEO, Kinnect, said, “We are so excited and honoured to be working with such a well-known company as Blue Star as they begin the next stage of their digital transformation. Their vision and expectations for digital are in perfect alignment with our strategy of using new-age mediums to have measurable business impact. We are looking forward to a long-standing partnership with this iconic brand.”