Campaign India Team
Aug 08, 2019

Kinnect bags the digital mandate for Asian Paints

Account won post a multi-agency pitch

Kinnect bags the digital mandate for Asian Paints
Kinnect has bagged the digital marketing mandate for Asian Paints following a multi-agency pitch. The mandate includes strategy, influencer outreach and the overall social media requirements of the brand. 
 
Kinnect's first association with the brand was for a project three years ago. 
 
Rohan Mehta, CEO, Kinnect, said, “It has been a pleasure working with the Asian Paints team thus far, and to have our relationship grow with them this way. They have bestowed a great responsibility on us - to be their custodians on digital - and we’re excited to take it on. We’ve devised campaigns like ‘donate a wall’ that have struck a chord with audiences across India and helped Asian Paints remain socially relevant. We look forward to continuing in this vein and doing category-leading work on digital”.
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

8 hours ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

8 hours ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

9 hours ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come