Kinnect has bagged the digital marketing mandate for Asian Paints following a multi-agency pitch. The mandate includes strategy, influencer outreach and the overall social media requirements of the brand.
Kinnect's first association with the brand was for a project three years ago.
Rohan Mehta, CEO, Kinnect, said, “It has been a pleasure working with the Asian Paints team thus far, and to have our relationship grow with them this way. They have bestowed a great responsibility on us - to be their custodians on digital - and we’re excited to take it on. We’ve devised campaigns like ‘donate a wall’ that have struck a chord with audiences across India and helped Asian Paints remain socially relevant. We look forward to continuing in this vein and doing category-leading work on digital”.