Campaign India Team
May 23, 2024

Kiara Advani is the new ‘Caprese girl’

Actor Alia Bhatt was the former brand ambassador of the handbag line from the house of VIP Industries.

Actor Kiara Advani, brand ambassador, Caprese
Actor Kiara Advani, brand ambassador, Caprese

Caprese has signed actor Kiara Advani as its latest brand ambassador. The women’s handbag brand from VIP Industries also launched its spring summer 2024 range as a part of 'The Kiara Collection'. It comprises totes, satchels, laptop bags, slings and fashion backpacks priced between Rs 2199 to Rs 3999.

In a press statement, the company stated, “We're thrilled to offer the Kiara collection that not only embraces sophistication but also empowers women, transforming everyday moments into a stylish adventure. Advani’s association with Caprese will further solidify our position at the forefront of the fashion brand league."

Established in 2012, Caprese offers women’s handbags inspired by Italy’s Isle of Capri. It had signed actor Alia Bhatt as its brand ambassador in 2014, releasing several campaigns with the tagline ‘The Caprese girl’.

Recently, VIP Industries opened the first Caprese outlet in Delhi’s South Extension. The company currently has over 119 retail stores across India and is also available on e-commerce platforms like Myntra, Amazon, Ajio, Nykaa, and Flipkart.

Source:
Campaign India

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