Campaign India Team
Jun 08, 2023

Kellogg's and Hershey's team up to launch a chocolate cereal

Rolls out a campaign conceptualised by Ogilvy to highlight its new cereal offering

Kellogg's and Hershey's team up to launch a chocolate cereal
Kellogg’s and Hershey's have partnered to launch Kellogg’s Hershey's Chocos. 
 
With this cereal variant, the brand aims to provide consumers with a new chocolate offering.
 
To highlight this collaboration, Kellogg's Hershey's Chocos has rolled out a campaign conceptualised by Ogilvy. The film revolves around a young child and his dog, who together express their excitement and love for the new Chocos variant. 

Ankit Desai, director marketing, Hershey India, said, “We are thrilled at the prospect of bringing together two iconic brands that have long been the choice for millions of consumers. Through this launch, we aim to combine Hershey’s much-loved premium, chocolatey experience with the crunch of Kellogg’s Chocos. We will be bringing this association to live across multiple channels and stores, bolstered by an endearing campaign with an intent to bring smiles to millions of consumers.”
 
Vinay Subramanyam, senior director, marketing, Kellogg South Asia, said, "With schools set to reopen, homes across the country will witness the age-old morning rush as kids hurry to get to school and parents hurry to get them ready. During such times, a new offering such as Kellogg’s HERSHEY’S Chocos® will be warmly welcomed by both children and parents. The product promises to be ‘too much chocolatey fun’, making the idea of breakfast with milk even more exciting. In a one-of-a-kind collaboration, Kellogg’s Chocos and Hershey’s, two legacy brands, have come together to create an irresistible chocolatey experience that kids will love! We believe that this new delicious breakfast cereal will provide kids with a satisfying boost of energy in the morning before embarking on their school day adventures. It might even find its way into their school bags as a yummy snack.” 
 
Shahrukh Irani, executive creative director, Ogilvy India, said, "How do you convey that Kellogg's Hershey's Chocos is so much chocolatey fun to have? You let the dog do the talking! The cute banter between the boy and the dog drives home that point and is sure to be too much fun for the kids.”
Source:
Campaign India

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