Ogilvy has announced the appointment of Kedar Mehta as head of consulting for its experience business.
Mehta moves from Reliance Jio where he was program and marketing lead for Jio Prime.
Kunal Jeswani, CEO, Ogilvy India, said, "Clients increasingly turn to Ogilvy to help drive growth through every brand expression across every customer experience. Our experience business, aligned to our global martech centre of excellence, delivers Ogilvy’s trademark creative across the customer journey. Connecting with consumers in modern, surprising ways – focused on delivering growth for our clients. Kedar is a critical part of this vision. He is deeply customer focused and knows how to build and deliver programs that drive growth – from customer acquisition to increasing transaction volume and value to customer retention and loyalty.
Mehta said, "I like to play the role of a customer chair in most conference room discussions, and I strongly believe that the Ogilvy Experience Business will play that pivotal role for businesses focused on their CX and digital initiatives. Ogilvy has the skills, tools and credentials to shape next generation experiences for brands. I am really energised to accelerate this practice in the Indian market."
In a career spanning 18 years, he has also worked with Hansa Customer Equity, TCS and KPMG.