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Rediffusion DY&R has appointed Kishore Karumbaiah as the creative head for its Chennai office. Karumbaiah will be based out of Chennai and will handle the entire agency business in Chennai, including accounts like Airtel, MRF, Arihant, ITC, Singapore Tourism Board as well as Lotte India. Karumbaiah was previously with O&M, Bangalore, working on the Lenovo account.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.