Campaign India Team
Aug 28, 2017

Kartik Sharma, T Gangadhar and Anand Chakravarthy get new roles as 'NewCo' will launch in India

GroupM had initially announced that the Maxus brand would live on in India

Kartik Sharma, T Gangadhar and Anand Chakravarthy get new roles as 'NewCo' will launch in India
Tim Castree, global CEO, MEC and CEO, 'NewCo', has announced that Kartik Sharma has been named as managing director of 'NewCo' when it launches in India in January 2018. Sharma was MD, Maxus South Asia prior to this. He will report to CVL Srinivas, CEO, GroupM South Asia and Tim Castree.
NewCo is the name currently given to the MEC-Maxus merger. Keeping in line with GroupM’s global strategy for NewCo, Maxus and MEC will merge into NewCo over the next few months. The new agency will launch in India on 1 January 2018. The agency is currently working with Maxus and MEC's teams to towards a smooth transition.
Castree said, “We’re creating a brand new billion-dollar revenue media, content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Kartik's leadership, I am confident that we will have the right team in place to truly make NewCo a formidable future-facing agency in India and South Asia.” 
Christian Juhl, global CEO, Essence, announced that T. Gangadhar, current managing director of MEC South Asia, will be chairman of India and managing director of North Asia, Essence. Gangadhar will report to Kyoko Matsushita, CEO of Essence Apac. He will continue to be based in Mumbai.
Anand Chakravarthy, who was managing partner at Maxus India since 2015, will be managing director of Essence India. Chakravarthy will report to Gangadhar and Matsushita and will work closely with the regional leadership in his new role.
Both Gangadhar and Chakravarthy will assume their new roles by January 2018. 
The Essence teams will be strongly supported by the GroupM network as they look to expand their presence in market.  
Juhl said, “India is such an important market for so many of our clients whose business challenges we work tirelessly to solve.  Essence has built its credibility on being a data-centric agency that infuses technology and measurement across all media.  We’re excited to expand our geographic footprint and apply our unique approach for our global clients looking for relevance in India.  Gangadhar and Anand are experienced leaders who will help expand our presence.”
Campaign India

Related Articles

Just Published

10 hours ago

Havas Group launches initiative to foster gender ...

Creates team that will meet bi-monthly to recognise and celebrate the work that women leaders are doing across the group

12 hours ago

Twitterati calls for boycott of Swiggy after brand ...

Comes after Swiggy's Twitter handle replied to a tweet from a user called Nirmala Tai 2.0

13 hours ago

Christian Juhl interview: 'GroupM should look more ...

The global CEO talks about his vision for GroupM, why TV is still 'best place' to reach people at scale, the responsibility inherent in GroupM's size, how easy it was to dismiss Nick Emery and the outlook for 2021