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Frito Lay has roped in Kareena Kapoor as the new ambassador for its snack food products. Kapoor joins other Bollywood stars, Juhi Chawla, MS Dhoni and Saif Ali Khan, as a brand ambassador for Pepsico's snack food products.As a part of the new campaign, Kapoor will introduce the brand communication in a new TVC that will go on air by mid-November 2008. The new campaign also includes radio and outdoor promotions including on-ground activities.
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