Frito Lay has roped in Kareena Kapoor as the new ambassador for its snack food products. Kapoor joins other Bollywood stars, Juhi Chawla, MS Dhoni and Saif Ali Khan, as a brand ambassador for Pepsico's snack food products.
As a part of the new campaign, Kapoor will introduce the brand communication in a new TVC that will go on air by mid-November 2008. The new campaign also includes radio and outdoor promotions including on-ground activities.
Said Deepika Warrier, director, marketing, PepsiCo India Holdings (Frito Lay Division) said, " Kareena's vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brands."