Kareena Kapoor to be the new face of Frito Lay

Frito Lay has roped in Kareena Kapoor as the new ambassador for its snack food products. Kapoor joins other Bollywood stars, Juhi Chawla, MS Dhoni and Saif Ali Khan, as a brand ambassador for Pepsico's snack food products.

As a part of the new campaign, Kapoor will introduce the brand communication in a new TVC that will go on air by mid-November 2008. The new campaign also includes radio and outdoor promotions including on-ground activities.

Said Deepika Warrier, director, marketing, PepsiCo India Holdings (Frito Lay Division) said, " Kareena's vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brands."