Concept PR has appointed Kapil Unnikrishnan to lead the digital communications mandate. He moves from Mindshare where he was director - social media. He will be based in Mumbai.
Ashish Jalan, MD, Concept PR, said, “We are delighted to have Kapil join the Concept PR family. Digital communication is entwined with PR in a way that is indispensable yet distinct. Given the nuances of this dynamic new age medium, it is imperative that we are able to offer our clients focused and effective solutions to complement their communication gambit. We are confident that our digital business will now acquire a new dimension with Kapil’s vision. Coming with a rich experience in digital media, Kapil’s expertise will be a great addition to our leadership team and our growth journey.”
Unnikrishnan added, “It’s an exciting start for me. Content marketing has and will always play a pivotal role in the entire spectrum of digital media. The dynamic nature of this business allows you to keep experimenting and challenging yourself to bring freshness to the table. It’s a great area of opportunity for brands who want to scale up in the digital content space and this makes my role even more interesting.”
He has also worked with Social Wavelength, UTV and Tangerine Digital.